The SAMAs (the biggest night of the year for our local music talent) were a star-studded, fab affair this year - but CEO, Randall Abrahams is taking all the cred for the over half-a-million more people that watched the SAMAs on TV this year compared to last year!
It was his idea to move the ceremony to a Monday night rather than a Saturday night, and this apparently made all the difference with more people being in front of their TV's on a Monday night.
the Advertising Research Foundation recorded around 670000 more viewers this year, than last year for the event.
At least there were less hitches this year than last year - this is besides that vote-rigging allegations that are flying around. Apparently Universal Music record executives have accused Samas officials of rigging the votes between dance trio Mi Casa coming and DJ Choice but nothing has come to light on this.
Wednesday, May 9, 2012
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